Reliable rebellion

Everyone wants to be a rebel—until they realise it comes with a scoreboard.

You can't just break rules and expect applause. The magic is when you break the rules and outperform everyone following them. That's when people stop seeing you as a rulebreaker and start copying your moves. You don't just challenge the norm—you become the new standard.

The people who get away with bending the rules aren't the loudest or the most eccentric. They're the ones who consistently deliver. When you perform at a level few can reach, the usual rules no longer apply the same way. You've earned leverage. And with leverage comes a new kind of freedom.

Navigating, not skipping

That freedom lets you redefine what's normal. The team that ships results faster than anyone else? They still follow the critical steps but know which corners can be cut without collapsing the structure. The designer who makes everything look effortless? They've mastered the craft so well, they know what's optional and what's non-negotiable. It's not about skipping the process but precisely navigating it. People forgive a lot when you're good. They forget even more when you're great.

So if you're thinking about challenging the system, start with your performance. Your work creates the permission. Be so effective that they can't help but watch how you did it.

It's not about being reckless.

It's about being reliable in your rebellion.