About Rick Mans

Hello, and thanks for stopping by!

The short version:

I'm Rick Mans, Manager Citizen Experience at the City of The Hague (Gemeente Den Haag). With a team of about thirty people in service design, UX, research and data, we work towards public services that are reliable and clear, simple and accessible, mindful of your situation, welcoming to everyone, built together with the city, and grounded in your rights. Before that, I spent twenty years in customer experience, including at Roche across more than fifty countries.

I'm also the author of Already Ready, a book of 364 short chapters, publishing on 28 October 2026.

The detailed scoop:

Over the past twenty years, I've worked in multiple industries, from supply chain and finance to FMCG, the public sector, aerospace, and healthcare. This diverse experience allows me to understand and address unique needs, and I'm always ready to use my abilities to benefit those I work with.

Every Wednesday, my newsletter Don't Mind Rick (you are here now!) brings one idea on how you lead and decide: the conversation you keep postponing, the work you keep planning instead of doing, the perfectionism and people-pleasing that slow you down, and the rest you don't have to earn. A 2-minute read.

My mantra: Do Less. Do Better. Keep Going. It's also how I work. I'm at my best where things need to change at scale, whether that's across more than fifty countries at a global pharma company or in a city of more than half a million people. I make complex situations simple enough to act on: I find out what people actually need, choose what to leave out, and test ideas small so the big changes hold. And I stay with it until the people who carry the work own the change.

Outside work, I swim and cycle. I used to swim long distances in open water and crossed the IJsselmeer three times; these days I keep it moderate.

Please feel free to contact me if you're interested in connecting. But please be aware that if you try to sell me something within 5 seconds of me clicking 'Accept,' you'll be promptly blocked and reported.

If you'd like to exchange ideas, I'm always open to a conversation. It is good to get to know new people, and that is the first thing we should do. I respect your time and expect the same in return. I'm the kind of person who will believe in you, motivate you, and repeat certain things if necessary.

So, if you'd like to talk, let me know. My coffee machine is always ready.

Thanks for reading this far. You're awesome!

You can reach me directly at rick@dontmindrick.com.